On July 14, 2021, Shanshan Group and EASYBEST Group signed a strategic cooperation agreement. The two parties will work together to build a cross-border port platform system, in the supply chain, cross-border product sales, bonded product sales, duty-free sales, Central and Eastern Europe Cooperate in various fields such as market expansion and consumer finance to jointly respond to the challenges of the new era of commercial retail and create more value for customers. Bao Xiaohua, President of Shanshan Group and Chairman of Shanshan Life, and Lou Ruibiao, Chairman of Yibosite Group, attended the signing ceremony.

Bao Xiaohua, President of Shanshan Group and Chairman of Shanshan Life, said:

"The Shanshan Life Platform under the Shanshan Group is determined to become a comprehensive operator of the new middle class's beautiful lifestyle, leading the new middle class's beautiful lifestyle, injecting creative and cultural vitality into modern life, and providing the new middle class with the ultimate fashion experience. Shanshan Group and excellent The cooperation of IBOST Group, fully focusing on the superior resources of both parties in their respective fields, will give us the opportunity to expand more opportunities in the field of cross-border consumption and create a larger business platform.

Mr Lou Ruibiao, Chairman of EASYBEST GROUP said:

"We pursues a better product portfolio and actively explores new competitive business models. Shanshan Group shares the same philosophy with us in this regard. We are very pleased to cooperate with Shanshan, an experienced and high-quality business partner Cooperation, I believe this will add more connotation and experience to EASYBEST."

The commercial real estate section of Shanshan Group is a comprehensive commercial real estate operator integrating development, construction, operation and management. In addition to Pure Outlet, various commercial projects of enterprises have also spread across Ningbo, Zhoushan, Jiaxing, Quzhou and other places, with a commercial volume of nearly 800,000 square meters. The concept of the Shanshan business platform is to develop and operate offline physical businesses from the perspective of specific customer needs, using Internet thinking, with equal emphasis on assets, and to operate members with online accurate push and customized services to form a line A new life platform combining online and offline.

Headquartered in Beijing, EASYBEST GROUP has been intensively cultivated in the international industry for more than 20 years. With the three core engines of industrial operation, business management, and investment and development, it has formed a three-belt-one business structure supported by intelligent operation and management. Covering well-known high-end fields at home and abroad, such as cultural tourism, fashion, technology, retail, medical care, education, and agricultural technology. At the same time, it has operation management subsidiaries in Spain, Portugal, Slovenia and Central and Eastern Europe, as well as domestic Beijing, Tianjin, Shanghai, Ningbo, Shenzhen, etc. Form a whole industry chain service system for the introduction, planning, development and operation of domestic and foreign industries.

As my country's economic situation continues to rise, the ranks of domestic high-end consumer groups continue to grow. Unlike the past pure pursuit of material comfort, the modern new middle-class people pursue more of the unity of material and spirit. This time, Shanshan Group and EASYBEST GROUP joined hands to give full play to the resource advantages and supply chain advantages in their respective fields, actively explore the huge opportunities in the cross-border consumption field, tap market potential, enhance the core competitiveness of products, and realize the enterprise Mutual benefit and win-win sustainable development.

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